Currencies

Asia’s Wealthy Families Are Going All-In on Crypto—Here’s How Much They’re Betting


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Overseas Chinese family offices are now planning crypto exposure of around 5% of their total portfolios—a significant commitment that signals institutional-grade confidence in digital assets, UBS (NYSE:UBS) reports.

Forget the cautious toe-dipping of previous years. Asia’s wealthiest families are now treating cryptocurrency not as a speculative side bet, but as an essential portfolio component—and they’re backing up that conviction with serious money.

The shift represents a dramatic evolution from the tentative approach wealthy Asian investors took just a few years ago, when small allocations to digital currencies were considered experimental at best.

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Overseas Chinese family offices are now planning crypto exposure of around 5% of their total portfolios—a significant commitment that signals institutional-grade confidence in digital assets, UBS (NYSE:UBS) reports.

“Many second- and third-generation individuals of family offices are starting to learn about and participate in virtual currencies,” said Lu Zijie, head of wealth management at UBS China.

This isn’t just theoretical interest. Jason Huang, founder of NextGen Digital Venture, told Reuters he raised over $100 million in just a few months for his new long-short crypto equity fund launched in Singapore. His previous fund delivered a staggering 375% return in less than two years before he wound it down.

“Our investors—mainly family offices and internet/fintech entrepreneurs—recognize the growing role of digital assets in diversified portfolios,” Huang said.

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The transformation in mindset is perhaps even more significant than the dollar amounts. Wealth managers report that Asian clients have moved beyond merely wanting small allocations to now viewing crypto as a “must-have” portfolio component, according to Reuters.

According to Reuters, “Last year, they started to dip their feet into bitcoin ETFs…now they have begun to learn the difference of holding a token directly,” said Zann Kwan, chief investment officer at Singapore-based Revo Digital Family Office.



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