SoFi Technologies (SOFI 0.52%) was a huge winner last year as it dazzled the market with its high growth and innovation. The stock ended 2025 with a 70% gain, on top of a 55% gain the year before. However, it has started off on the wrong foot in 2026, down 33% year to date.
Right now, it trades at $17.40 per share, down from a high of $32.73 just this past November. Can SoFi get back to $30 by the end of the year?
Image source: The Motley Fool.
SoFi wants to be the future of banking
SoFi is an all-digital bank that offers a large array of financial services on its easy-to-use app. Lending is its core segment, typically accounting for about half of total revenue, but its financial services segment is growing much faster. This segment includes all of the non-lending services like investing and cryptocurrency trading, which have recently returned to the platform. The company has introduced several new blockchain products, including a SoFi Stablecoin, and it aims to innovate and offer specialized products like access to initial public offerings (IPO).
SoFi also has a business-to-business segment that it calls Tech Platform. Management has likened it to the “Amazon Web Services (AWS) of financial services,” and while it has been growing more slowly than its other segments, it has been adding value to the company recently by providing the infrastructure capabilities to launch new products quickly.
The concept is hitting a note with SoFi’s target market of students and young professionals. It continues to report record new additions each quarter, reaching 1 million new customers in the 2025 fourth quarter. New products are outpacing new customers, with 1.6 million new ones in the fourth quarter, indicating that the company’s cross-selling strategy is working.
Today’s Change
(-0.52%) $-0.09
Current Price
$17.09
Key Data Points
Market Cap
$22B
Day’s Range
$16.59 – $17.29
52wk Range
$8.60 – $32.73
Volume
1.9M
Avg Vol
61M
Gross Margin
61.06%
Gaining 72% in 9 months won’t be easy for SoFi, but it’s doable
For SoFi stock to get back to $30 by the end of the year, it would need to gain 72%. Adjusted net revenue increased 37% year over year in the 2025 fourth quarter, and earnings per share (EPS) were up 160%. If it continues to report this kind of growth, it could certainly gain 72% by the end of 2026.
Also in its favor are the fact that it has already hit a $30 price tag in the past year, and that the stock has become much cheaper as earnings rise and the price falls. At the current price, SoFi stock trades at 47 times trailing 12-month earnings, a discount to its three-year average, and 2.1 times book value, right about the average.
There are several other pieces that have to fall into place for SoFi stock to reach $30. If the broader market crashes or investors don’t feel good about the economy, SoFi stock won’t necessarily move higher. But whatever happens this year, SoFi is well-positioned to deliver for shareholders in the long run.
