Purplebricks said it had removed the listing from its website and terminated its contract with the seller after pictures from inside the home were posted to social media platform X.
Property portal Zoopla also pulled the listing from its website.
Virtual 3D tours offering potential buyers a wide-ranging view around properties have been increasingly adopted by estate agents to help advertise homes for sale online.
Purplebricks creates the tours by sending a member of its team to take photos inside the property, which are used to create a “digital twin”.
Users can then click through 360-degree images of the home, entering rooms and walking down corridors to get a better sense of the property.
A page on the Purplebricks website advising users on how to prepare for a virtual tour states: “Put away everything you’d like to keep private and let the photographer take care of the rest.”
According to the estate agency, a virtual tour increases the likelihood of selling by 31pc and cuts the time taken to find a buyer, while improving the chances of achieving asking prices.
Platforms such as Rightmove and Zoopla do not directly list homes for sale, but are used by estate agents to help market properties.
A Zoopla spokesman said: “The listing was live for a short time and we acted swiftly upon notification to remove it from our sites. We work regularly with our agent partners to ensure property listings comply with appropriate standards.”
A spokesman for Rightmove said: “As soon as we became aware of the offensive imagery, we immediately took steps to remove it and we’ve spoken to the estate agent marketing the property to let them know the action that we’ve taken.”
