“It also offers a lower cost of customer acquisition, giving us an opportunity to build the platform in a large, dynamic market before investing in scale, for a nationwide marketing campaign.”
Wood added: “Consumers across the region are already accustomed to using digital services to research, compare and make significant purchasing decisions.
“This creates a strong foundation for a more technology-led approach to buying and selling property in a more transparent, efficient and accessible way – providing an appealing alternative for those who want greater control of their sale.”
The monthly plan can be paused or cancelled at any time.
After six months, listings can stay live for another six months at no extra cost, with an optional £50 monthly charge for continued Zoopla marketing.
Wood said: “The UK housing market has a fundamental information and transparency problem during transactions.
“Key details are often missing, duplicated or gathered too late – creating delays, additional work and avoidable risks for the buyers, sellers and the intermediaries involved.
“Hiizzy is taking a different approach by capturing as much information as possible when a home first comes onto the market.”
Wood added: “We believe that is the earliest practical opportunity to get a property transaction-ready and capture the information needed further down the line.
“We’re going to be introducing technology that connects the information and processes sitting between the seller, estate agent, conveyancer, lender and buyer more quickly and efficiently.
“Listing a property should be more than a marketing exercise. If we can make a property transaction-ready at the earliest point, rather than starting that process only after an offer is accepted, we can fundamentally change the journey from listing to completion.”
