East Coast Hideaways, which began from founder Karen Richardson’s home in 2021, opened its Holt premises today (October 3).
The move brings its holiday property business and sister company EC Property Co under one roof.
Karen Richardson, founder of East Coast Hideaways, said: “Opening a shop was always part of the dream when I started East Coast Hideaways from home five years ago.
“We spent a year based at Wroxham Barns, but the business has grown and evolved considerably since then, so having our own high street base now feels like a really natural next step.”
The company now manages around 35 handpicked properties across Norfolk, Suffolk, Lincolnshire and Scotland, and has expanded its team as the business has grown.
Ms Richardson said she wanted the new space to feel welcoming rather than corporate and said Holt has already proven to be the right location.
Ms Richardson added: “Holt felt like the perfect home for us.
“It has a fantastic mix of independent businesses and there’s a real sense of people wanting to support businesses within the town, so we’re very excited to become part of that.
“We’ve already had such a positive response, with so many local people stopping as they walk past to say hello, congratulate us and tell us how much they like what we’ve done with the shop.
“It’s been really lovely.”
The Holt base will offer a range of services, including holiday letting, property management, interior design and styling through EC Property Co.
Property owners can meet with the team to discuss marketing, bookings and management services, while guests can explore the company’s collection of cottages and countryside retreats.
