UK small caps: content creation & intellectual property
Portfolio manager Dan Green analyses how shifting trends in content consumption are boosting businesses that create innovative content and own strong intellectual property (IP).Key takeaways:The rise of influencers and content creators has led to a seismic shift in brand and advertiser behaviourOwning the intellectual property (IP) of strong book franchises can ensure repeat business through TV and film series adaptations Advertisers are increasingly partnering with digital media firms to better engage with more diverse demographicsDigital infrastructure is shifting content consumptionSpeed of access to information through digital infrastructure has resulted in content...