Rethinking the Pillars of Real Estate Investment
Brian Eisendrath I’ve been immersed in real estate investing for nearly two decades, navigating seismic shifts ranging from the 2007-2008 Global Financial Crisis to the recent 2022-2025 market correction. As chair of the investment committee for the University of Wisconsin-Madison’s Real Estate Private Equity Track, I’ve had the privilege of guiding students as they evaluate real-world investment opportunities. Each semester, I kick off the program with a lecture on the fundamentals of real estate investing, posing the question: What’s the most important factor in real estate? The answer I often hear...


