Upcoming Investments

Upcoming Investments

Olay Redefines Skin Longevity With “Skinsurance” Spotlighting the Super Collection as a Long-Term Investment to Future-Proof Your Glow

Corporate Natalie joins the new campaign to shift the focus from temporary fixes to a life-long ‘policy’ for hydrated, brighter, and visibly firm skinCINCINNATI--(BUSINESS WIRE)--Today, OLAY introduces Skinsurance, a new campaign inspired by the clinically backed OLAY Super Collection, positioning skin and bodycare as a long-term investment rather than just a quick fix to future-proof your glow. While we insure our cars and homes, we often "under-cover" our skin - the asset we wear every day. The campaign uses the metaphor of an insurance policy to encourage users to protect...
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