CMOs increase AI investments: Here’s what the numbers say
While concerns remain regarding the role of generative artificial intelligence in marketing, 83% of CMOs expressed optimism about the technology, a five point increase from the year prior, according to a report from Boston Consulting Group (BCG). As trust grows, so do investments, with 71% of marketers planning to invest at least $10 million in generative AI over the next three years, up from 57% the year prior. “AI has gone from something to experiment and play around with to something that's becoming core, embedded part of more and more...


