Amazon Web Services (AWS) has expanded its AWS Marketplace in India, allowing customers and sellers in the country to transact in Indian Rupees (INR). The move enables India-based software providers and consulting partners to list and sell their offerings locally with simplified tax compliance and local payment options.
With the expansion, AWS Marketplace customers in India can now purchase software and services from a range of Indian technology providers, including Cisco, CrowdStrike, Deloitte, eMudhra, Freshworks, Gupshup.ai, IBM, Kore.ai, Palo Alto Networks, Redington, Salesforce, Sarvam, Sonata Software and VideoCX.io.
Companies such as Swiggy, Tata Consultancy Services (TCS), and Observe.AI already use AWS Marketplace to streamline procurement, enhance governance and improve cost transparency.
“AWS Marketplace in India eliminates traditional procurement friction by enabling local currency transactions, simplified tax compliance, and streamlined procurement workflows,” said Ruba Borno, vice president of global specialists and partners at AWS. “This gives Indian customers faster access to technologies and Indian sellers a pathway to scale their solutions and foster connections between local innovation and enterprise demand.”
Praveen Sridhar, head of partnerships at AWS India and South Asia, said the expansion opens new opportunities for local technology providers. “This enables Indian ISVs, system integrators and channel partners to expand their reach and scale efficiently, while streamlining compliance for all participants,” he said.
“It reflects our commitment to India’s technology landscape, helping partners grow while enabling customers to implement IT solutions faster and with less complexity.”
AWS Marketplace features more than 30,000 transactable listings globally across 70+ categories, including security, AI tools, DevOps and data analytics. A Forrester study cited by AWS found that customers using AWS Marketplace achieved a 377% return on investment, with payback within six months and a 60% reduction in procurement time.
Girish Ramachandran, president of growth markets at TCS, said the company will leverage AWS Marketplace to strengthen its cloud offerings. “As a launch partner, we look forward to offering customers greater agility and access to cutting-edge solutions while enhancing our own cloud capabilities,” he added.
Arundhati Bhattacharya, president and CEO at Salesforce, South Asia, said the company will bring its AI-powered CRM solutions to the AWS Marketplace in India. “This expansion will empower Indian customers to leverage our solutions with local currency transactions in INR and simplified tax compliance,” she said.
Meanwhile, Pratyush Kumar, co-founder of Sarvam, said the company’s participation aligns with its mission to build India’s sovereign AI stack. “This collaboration strengthens our mission to bring population-scale, India-first GenAI solutions to enterprises and governments across Bharat,” he said.
AWS said the expansion is expected to accelerate software procurement and enable more Indian technology providers to reach a broader domestic and global customer base.
