The company also provides educational resources and regular market insights to inspire confidence in users and support continued use of the app for experienced and first-time UK investors.
The launch also includes the company’s B2B model, Bitpanda Technology Solutions (BTS), in the UK. The infrastructure arm has already worked with Deutsche Bank, Société Générale, Raiffeisen and LBBW.
BTS offers white-label integration to banks, other crypto asset platforms and fintechs, enabling its clients to develop their own crypto asset platforms.
The company says BTS will be a key part of its strategy to increase adoption of crypto assets worldwide.
CEO and Co-Founder of Bitpanda, Eric Demuth, says: “The UK is a global financial hub, and home to investors who are financially literate and tech savvy. Demand for crypto assets is rising rapidly, and we’re here to meet it.
“We believe the UK will grow to be one of our largest markets for us in the next 2 years and our goal is simple: to be the best, most secure, and most complete way to invest in cryptoassets in the UK. Today’s launch is just the beginning.
As part of Bitpanda’s UK launch, it has also been named Official Crypto Trading Partner for Arsenal FC, signing a global multi-year partnership with the team. The deal is said to be a step forward for Bitpanda’s engagement in international sports.
The primary goal of the collaboration is to increase awareness and understanding of digital assets among investors and supporters.
