RESTON, Va. – Comscore, Inc. (NASDAQ:SCOR), a recognized partner in media planning, transaction, and evaluation, has achieved National Currency Certification from the U.S. Joint Industry Committee (JIC) as a transactable cross-platform solution. This recent certification aligns with Comscore’s Media Rating Council (MRC) accreditation for National and Local TV measurement, enhancing its credibility in cross-platform media measurement.
The JIC’s Measurement Subcommittee awarded the certification after a comprehensive evaluation of Comscore’s data, which included traditional metrics and cross-platform Exact Spot measurements for both Advanced Audiences and Households.
Jon Carpenter, CEO of Comscore, commented on the certification as a testament to the company’s leadership in cross-platform measurement, adding that it provides customers with added confidence, especially as the Upfronts season approaches.
Comscore’s recent introduction of new data in the first quarter of 2024 brought it close to transactability in Personified Demos, a category recognized by the JIC. Although the full commercial rollout of this data to individual members is pending, Comscore is actively pursuing further certification with the JIC.
In addition to this certification, Comscore is seeking further accreditation from the MRC for its TV estimates, which include households with age/gender demographics and composition overlays, aspects not covered in the previous month’s announcement.
Comscore’s position as a cross-platform measurement leader is reinforced by this certification, which comes at a crucial time when advertisers and media companies are seeking accurate and reliable metrics to guide their decisions. The company continues to work towards establishing comprehensive standards for modern media measurement.
This news is based on a press release statement from Comscore, Inc.
InvestingPro Insights
In light of Comscore’s achievements and the company’s ongoing efforts to innovate in media measurement, analysis of real-time data from InvestingPro provides a glimpse into the financial health and market performance of Comscore, Inc. (NASDAQ:SCOR). Despite the challenges highlighted by some InvestingPro Tips, such as analysts revising their earnings downwards and the company’s short-term obligations exceeding its liquid assets, other aspects suggest potential for investors.
InvestingPro data shows that Comscore has a market capitalization of 73.18 million USD, reflecting its size and market presence. Although the company has not been profitable over the last twelve months, analysts predict profitability this year. This optimism is also echoed in their valuation, which implies a strong free cash flow yield. Additionally, Comscore’s stock experienced a significant price uptick over the last six months, indicating a possible turnaround in investor sentiment.
However, the company operates with a moderate level of debt and does not pay a dividend to shareholders, which may be relevant considerations for certain investment strategies. For investors looking for a more in-depth analysis, there are additional InvestingPro Tips available, including insights on the company’s revenue growth and profitability metrics. To access these tips and make more informed investment decisions, visit https://www.investing.com/pro/SCOR and consider using the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.
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