Investing in Currencies

Tenfold surge in women investing in cryptocurrency in India, reveals study


The number of women investing in cryptocurrency in India has grown tenfold in 2024-25 compared to the previous year, according to data from crypto investment platform Mudrex.

The surge, driven largely by metro and Tier-1 cities, is a reflection of a shifting landscape in India’s crypto ecosystem, which has traditionally been male-dominated.

The findings reveal that women aged 25-30 form the largest investor segment (53%), followed by those aged 31-35 (36%). Younger investors, aged 18-24, make up 11% of the total.

Maharashtra leads the way in female crypto adoption, contributing 15% of the total women investor base, followed by Karnataka (11%), Delhi NCR (9%), and Uttar Pradesh (8%). West Bengal accounts for 7%, while the remaining 50% of women investors come from states like Telangana and Tamil Nadu.

Despite the growing interest, participation remains concentrated in metro and Tier-1 cities, which account for 75% of female investors. However, the remaining 25% hail from smaller towns.

When it comes to investment choices, women investors lean towards Bitcoin, Ethereum, Ripple, Litecoin, and Solana —established cryptocurrencies known for their market stability. At the same time, meme coins like Dogecoin, Shiba Inu, and Pepe are also gaining traction.

A shift in investment strategies is also evident. While 65% of women trade individual coins, 45% opt for Coin Sets, which are diversified baskets of tokens. This suggests a balance between direct trading and structured investment approaches.

The data also indicates changing attitudes toward financial decision-making. 62% of women investors discuss their financial choices with family and social circles, while 38% make independent investment decisions. Sources of crypto knowledge vary, with 40% learning through social media, 33% from news, and 27% from other channels.

“The crypto and Web3 space is evolving rapidly, and more women are stepping in to shape its future,” said Edul Patel, CEO & Co-founder of Mudrex. “At Mudrex, we believe that knowledge is key to building confidence in investing. Through the LearnWithMudrex initiative, we aim to simplify crypto education and help more women navigate this space with ease.”

While more women are entering the crypto space, challenges persist. Many who complete KYC verification still hesitate to invest due to concerns over market volatility, uncertainty about which coins to invest in, and a lack of awareness around emerging asset classes.

Also Read: Bitcoin sinks after Trump’s executive order disappoints market



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