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Walmart Inc. stunned civil-rights activists in November by saying it was pulling back on diversity, equity and inclusion efforts. The world’s largest retailer said it would stop using the term “DEI” in official communications, remove some LGBTQ products from its website and no longer consider race and gender to boost diversity when granting supplier contracts, among other changes.

Six months later, the company’s moves seem less like a reversal and more like modest changes. “Belonging” has replaced most mentions of DEI— a semantic transition that began two years ago— but jobs posted on the company website still call for applicants who will support its policy of “diversity, equity & inclusion.”

A landing page boasts about goods from “LGBTQIA+ founded brands,” accompanied by the tagline “Pride always.” And Walmart offers similar pages for Hispanic-, Black- and women-owned brands, noting that some have been categorized in collaboration with external groups that offer diversity certifications.