archiveadvertising

Rabat – Advertising investments in Morocco during the first 10 days of Ramadan reached nearly MAD 452 million, representing a slight increase of 0.4% compared to the same period in 2024. According to data from Imperium, television remains the dominant advertising medium, capturing 68.2% of the market share.  Meanwhile, print media continues to decline, holding only 3% of the market share, a 17.5% drop from last year. Digital advertising, however, saw a significant rise of 30.7%, now representing 7.1% of the market. Outdoor advertising also grew, increasing by 13.7% and...