archivealt TV currency

Were we wrong about the future of Nielsen alternatives for TV ad currency? Nielsen temporarily losing its accreditation from the...

Hello, readers! If the nonstop news coming out of Cannes Lions in France this week is making your head spin,...

Two weeks after the Media Rating Council accredited Comscore for national and local audience measurement in March, the broadcaster-backed joint...

This year was a year of testing and learning for alternative TV currencies. (Yet again.) But will the year of...

TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...