ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race
The TV industry is still desperately trying to bring order to measurement. The latest step toward order occurred on Tuesday,...
archiveBrittany Slattery
The JIC Certifies Comscore And VideoAmp As National TV Currencies
The broadcaster-backed joint industry committee (JIC) has been in the weeds since last summer, evaluating the most promising TV currencies...
