ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race
The TV industry is still desperately trying to bring order to measurement. The latest step toward order occurred on Tuesday,...
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4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
The Media Rating Council (MRC) and the broadcaster-backed joint industry committee (JIC) aren’t the only organizations addressing TV ad measurement....
How To Measure TV And Video Viewership When Every Currency Is Different
Two weeks after the Media Rating Council accredited Comscore for national and local audience measurement in March, the broadcaster-backed joint...
The JIC Certifies Comscore And VideoAmp As National TV Currencies
The broadcaster-backed joint industry committee (JIC) has been in the weeds since last summer, evaluating the most promising TV currencies...
How The Top Alternative TV Currencies Rank, According To Buyers
This year was a year of testing and learning for alternative TV currencies. (Yet again.) But will the year of...
The 2024 Marketer’s Guide To Alternative TV Currencies
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...
