Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On?
Were we wrong about the future of Nielsen alternatives for TV ad currency? Nielsen temporarily losing its accreditation from the...
archiveMedia Rating Council
4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
The Media Rating Council (MRC) and the broadcaster-backed joint industry committee (JIC) aren’t the only organizations addressing TV ad measurement....
The 2024 Marketer’s Guide To Alternative TV Currencies
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...
