Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On?
Were we wrong about the future of Nielsen alternatives for TV ad currency? Nielsen temporarily losing its accreditation from the...
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4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet
The Media Rating Council (MRC) and the broadcaster-backed joint industry committee (JIC) aren’t the only organizations addressing TV ad measurement....
How To Measure TV And Video Viewership When Every Currency Is Different
Two weeks after the Media Rating Council accredited Comscore for national and local audience measurement in March, the broadcaster-backed joint...
How The Top Alternative TV Currencies Rank, According To Buyers
This year was a year of testing and learning for alternative TV currencies. (Yet again.) But will the year of...
The 2024 Marketer’s Guide To Alternative TV Currencies
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...
