Netflix’s India investments have generated economic impact worth $2 billion, says Co-CEO Ted Sarandos
“We’re incredibly proud of the fact that our investment in India—in local stories, local storytellers, post-production, VFX, and animation—has created over $2 billion in economic impact in just three years,” Sarandos said. “That’s not just Netflix, that’s India’s creative economy rising.”This impact, he said, was directly tied to how streaming has reshaped entertainment consumption. “Streaming is a distribution business model. It meets the audience where they are, on their terms, and makes room for stories that otherwise may never find an audience,” Sarandos said.India’s diverse storytelling landscape, he said, is...