archiveTV joint industry committee

Were we wrong about the future of Nielsen alternatives for TV ad currency? Nielsen temporarily losing its accreditation from the...

The TV industry is still desperately trying to bring order to measurement. The latest step toward order occurred on Tuesday,...

Two weeks after the Media Rating Council accredited Comscore for national and local audience measurement in March, the broadcaster-backed joint...

The broadcaster-backed joint industry committee (JIC) has been in the weeds since last summer, evaluating the most promising TV currencies...

This year was a year of testing and learning for alternative TV currencies. (Yet again.) But will the year of...

TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But...