Zoopla continues land grab, acquires UK property technology company Byteplay
The UK land grab continues. Real estate startup Zoopla has acquired property technology company Byteplay Ltd, whose assets include OnOneMap.com, DotHomes.com and Extate.com, all three of which are now pointing to Zoopla.co.uk. The terms of the deal remain undisclosed in what appears to be classic consolidation play. Byteplay is also the operator of the local ‘propertygazette’ websites, which include bristolpropertygazette.co.uk and coventrypropertygazette.co.uk and a host of others covering UK towns and cities. Zoopla says the deal is a “win” for estate agents already utilising its service as they’ll now see...
