Online property portals are the technology that has made the most positive impact to the UK housing market, according to a survey of brokers and other property professionals.
The research, by digital property pack provider Moverly, found that this was closely followed by cloud-based property management technology. Online conveyancing also ranked highly in this survey, followed by augmented reality and 3D floor plan technology and CRM systems.
But those taking part in this research did not find that all new technology was having a positive impact on the housing sector. While customer relationship management improvements ranked highly, digital services and chatbots used to manage these relationships were seen as the least positive tech advancement.
Overall the survey found that the majority of respondents (90%) said technology had changed the landscape of the UK property market. Three out of four respondents (76%) said these advancements have benefited the property sector, when it comes to operational efficiency and how people buy and sell homes in the UK.
Around 70% said that these advancement had also improved the experience provided to buyers and sellers.
Moverly CEO Gemma Young says: “The industry has come a long way thanks to the evolution of technology and it has allowed us to streamline the property transaction process, whilst also providing a better product to the consumer as a result.
“However, it’s fair to say that there’s still some way to go and whilst there will always need to be a balance between great tech and great people, current technology offerings are fragmented at best.
“As a result, there remain many areas of the home buying and selling process that are susceptible to operational inefficiencies and we believe that upfront material information is the next step in improving the process so that the other cogs in the machine can continue to turn unhindered.”
