As the year progresses, the PropTech industry is anticipated to undergo significant transformation due, in part, to the integration of advanced technologies. Artificial Intelligence (AI) and Big Data are set to revolutionise property management and investment strategies by providing real-time analytics and predictive insights, enabling more informed decision-making.
On top of that, the Internet of Things (IoT) is expected to facilitate the development of smart buildings, enhancing operational efficiency and tenant experiences through interconnected systems.
And, in addition, Virtual Reality (VR) is expected to become a standard tool in property marketing, offering immersive virtual tours that streamline the buying and leasing processes.
An Increasing Adoption of PropTech Solutions
The adoption of PropTech solutions is projected to accelerate in 2025 as property owners and operators recognise the value of investing in technology to optimise operations.
According to Deloitte’s 2025 Commercial Real Estate Outlook, 81% of commercial real estate companies plan to increase spending on data and technology, reflecting a commitment to digital transformation and a massive shift in the way in which the industry is run.
This trend is expected to drive the development of more efficient property management systems, enhance tenant engagement through digital platforms and facilitate data-driven investment decisions, ultimately reshaping the commercial real estate landscape.
Expert Predictions for PropTech in 2025
To get more insight into the expected changes for the PropTech industry in the near future, we spoke to a group of experts who shared with us their thoughts on what they see happening in 2025.
Our Experts
- Steve Jones: Managing Director at Sirius Buying Group
- Paul Illingworth: Design Manager at Abode
- Gary Winter: VP of Global Strategic Initiatives at Parcel Pending by Quadient
- Will Wright: Co-Founder of PlotTech
- Aissa Laroussi: Founder of Enky.com
- Sean Keyes: CEO at Sutcliffe
- Stuart Cheetham: CEO of MPowered Mortgages
Steve Jones, Managing Director at Sirius Buying Group
“With so many opportunities for enhanced functionality and customisation coming through in the kitchen living and utility space, retailers in 2025 need to balance the needs of today’s replacement market, as well as tapping into a rising generation of technology-focused consumers.
Two key trends to lean into are the rise of smart technology in the home and the need to cater for increasingly time-poor consumers who crave a custom experience. The UK retail sector this year will continue responding to the different needs of consumers by reimagining the customer journey, leveraging data and protecting profitability.
This general trend is set to continue throughout 2025 as end users continue to be cautious with their spending due to inflationary pressure. With rising costs and a growing desire to save time and energy in the home needing to be factored in, plus changes to business rates, independent retailers need to be even more creative when it comes to revenue generating activity.”
Paul Illingworth, Design Manager at Abode
“Function forward style trends have shown the kitchen tap is no longer just for washing the dishes, as the desire for increased efficiency has led to a range of extra design features, which are introducing up to 5 functions in the wet zone such as making hot drinks, delivering filtered water, prepping food, pot filling, and general washing and cleaning.
Working in combination with the latest mixer taps and workstation sinks, the latest trends are showing a taste for complementary handsprays with ergonomic controls and powerful spray action through to water filter taps, which are good for you and the environment!
Homeowners are also celebrating steady growth for instant hot water taps which are high performance and sensitively styled, and the latest research reports that 80% of all new premium kitchens, and 20% of all mid-range kitchens now include a hot water tap as the go-to kitchen essential!”
Gary Winter, VP of Global Strategic Initiatives at Parcel Pending by Quadient
“In 2025, the government’s ambitious plan to build 1.5 million homes over five years must be paired with strategies that boost their appeal to potential buyers. Simply increasing the number of homes won’t be enough – these developments must include desirable features and amenities to create the best possible environment for residents.
“One feature that the government should consider is mandating out-of-home (OOH) delivery options in new development plans, especially when building affordable flats. For instance, incorporating parcel collection and drop-off points such as parcel lockers could significantly reduce the number of delivery vehicles entering residential areas, resulting in quieter, safer streets where children can play.
This feature is especially appealing for families seeking a suitable environment for raising their children. Additionally, parcel lockers provide convenient safe spaces for residents to collect and drop off packages at any time, without the need to wait at home or worry about their parcels being stolen.
Again, this is particularly important in blocks of flats, which have a higher risk of parcel theft than houses. This approach would also benefit carriers by streamlining their operations, reducing the challenges of navigating complex residential areas and delivering to multiple locations.”
Will Wright, Co-Founder of PlotTech
“I expect the property tech industry to see a shift toward technologies that prioritise true collaboration over mere digitisation. For too long now, housebuilders in particular have been lured into a “trap” of digitising their unique workflows rather than reinventing new ones.
While the trend of adopting digital solutions will continue, the focus will increasingly move toward connecting stakeholders—owners and operators —in more meaningful ways. Why? Because at the heart of this, and where the true value lies, is the data, as it is as much about the user behaviour as it is about the profile detail of a single property. Proptech’s like ours must double down on adoptability fostering trust, and delivering relevance to every individual on site.
AI will remain the buzzword of the year, but there is a mountain to climb before we begin to incorporate this in a way that brings meaningful daily benefit.”
Aissa Laroussi, Founder of Enky.com
“Being recognised as PropTechLab’s 2024 Company of the Year is a proud moment for Enky. It highlights how vital sustainability has become in property technology. With major policy setbacks like the US withdrawing from the Paris Climate Agreement, it’s clear we need grassroots innovation to drive real change.
France’s AGEC law (Anti-Waste for a Circular Economy Law), which mandates 20% of public furniture investments involve reused or eco-friendly options, sets a great example. It has reshaped public procurement and encouraged private companies to adopt similar standards. Should the UK follow suit under its ‘Net Zero’ policies? For sure – it’s a necessity, not a luxury.
Post-COVID, businesses are prioritising sustainable furniture more than ever. Manufacturers are stepping up by offering more eco-friendly options to meet demand. AGEC has even pushed suppliers to include sustainable furniture in their catalogues to stay competitive.
At Enky, our Furniture-as-a-Service model embodies circular economy principles. We help companies reduce waste while meeting their needs in innovative ways. It is everyone’s responsibility to make every day economic choices that drive impact – and save the planet. By combining sustainability with technology, we can turn these aspirations into real, actionable, and commercially viable solutions.”
Sean Keyes, CEO at Sutcliffe
“2024 was anything but predictable, with the construction sector reacting to an ever changing political landscape marked mainly by the general election and autumn budget. Amid these challenges, 2024 saw the UK construction sector positively support the ambitious plans of the Prime Minister, Sir Keir Starmer, to build 1.5 million homes during his first term in power.
This, in part, will help to correct the housing shortage felt across the UK, though I am sceptical that we will hit these figures as it will mean almost doubling the number of homes being built by 2029. In terms of technology, the construction industry will embrace AI that makes engineering design more efficient in 2025, which in turn will save us time, money and reduce our carbon footprint.
My advice to businesses will be to ‘expect the unexpected’. The unexpected will always undoubtedly have an impact on the construction industry.
Jerry Mulle, UK MD of Ohpen
“2024 has been a tumultuous year for fintech and financial services. With significant elections in the UK and the US, shifting inflation rates, base rate cuts, evolving regulations and growing consumer scepticism, the year has proven to be both turbulent and unpredictable.
As we look ahead, 2025, the volatility of the past year is expected to persist. Coupled with rising consumer demand for mortgages in the UK – fuelled by Labour’s plan to build new homes – and the evolving demographic of mortgage applicants, particularly Gen Z, who increasingly have multiple sources of income from freelancing and side hustles, will push mortgage providers to adopt new strategies, and offer more niche mortgage packages and products.
This shift won’t be limited to the neo-banks, however. These comprehensive external pressures will catalyse traditional big banks to modernise their legacy systems or face the risk of alienating consumers and losing their market share.
It’s very likely that 2025 will see what are currently considered “niche” mortgage products start to become standard offerings in the industry. Organisations must embrace such change and move forward by adopting new, more effective solutions, or risk falling behind.”
Stuart Cheetham, CEO of MPowered Mortgages
“The mortgage sector is long overdue the disruption and progress that digital-only banks like Revolut and Monzo have brought to retail banking.
Mortgages are complex, highly regulated products that represent the single biggest financial commitment most people ever make.
Yet our research shows that the biggest pain point for both borrowers and brokers about the mortgage process is that it is time-consuming, paperwork-heavy and stressful.
But this is changing, and soon getting a mortgage will be as quick and as easy as getting car insurance.
“The UK fintech MQube’s AI-powered mortgage origination platform already allows lenders to fully underwrite loan applications in minutes.
MPowered Mortgages, MQube’s lending arm, which competes for residential business alongside the big banks, uses the platform and is now able to offer a lending decision within one working day to 96% of completed applications.
The platform uses Artificial Intelligence and machine learning to assess around 20,000 data points in real-time, enabling lenders to automate the entire underwriting journey, from application to completion. This helps them provide a faster service, reduce costs and mitigate risks while also reducing dependency on human intervention.
More and more lenders are seeing the benefits that AI can bring to their business, and adopting technology which is both scalable and able to address systemic problems in the mortgage industry.
The mortgage sector is still some way behind the neobanks, but it’s hugely exciting to see the progress that has been made so far. If fintechs continue to innovate and lenders continue to embrace financial technology and use it at scale, then getting a mortgage could genuinely become a quick, easy and stress-free process.”
