Written by Miss Jessica Trenton
In the lush, green landscapes of Wales, where rolling hills meet unspoiled coastline, a small but mighty candle company is redefining home fragrance. Favorite Candle, co-founded by Sarah Bagshaw, is not just a brand but a heartfelt tribute to the transformative power of scent and nature. Handmade with care, these candles draw inspiration from Wales’ abundant natural resources, pairing sustainability with luxury to craft products that warm hearts and brighten homes.
A Vision Rooted in Nature
Sarah Bagshaw’s journey to creating Favorite Candle was shaped by her extensive career in the luxury spa industry. With over a decade of experience as a therapist and fragrance expert in some of the world’s most prestigious spas, Bagshaw developed a profound understanding of how scents influence emotions, memories, and well-being.
Returning to her roots in Wales, Bagshaw found inspiration in the region’s natural bounty. “Wales is a treasure trove of natural resources,” she explains. “The richness of the land, the purity of the air, and the serenity of the environment all come together to create something truly special. I wanted to bottle that magic and share it with the world.”
This vision became the foundation for Favorite Candle. Each product is a reflection of Bagshaw’s passion for holistic well-being, her deep respect for nature, and her belief in the emotional power of scent.
The Emotional Power of Fragrance
Fragrance has an extraordinary ability to evoke memories and emotions, a phenomenon rooted in the science of the human brain. Our sense of smell is directly connected to the limbic system, which processes emotions and memories. As a result, a familiar scent can transport us to a cherished moment, a beloved place, or the presence of someone we hold dear.
Bagshaw leveraged this understanding to create Favorite Candle’s unique scents. “We all have those fragrances that bring us comfort or joy,” she says. “For some, it’s the smell of clean laundry; for others, it’s freshly baked chocolate cake or the crisp air after a rainstorm. I wanted to create candles that connect with people on that deeply personal level.”
Sustainability at the Core
Favorite Candle’s commitment to sustainability sets it apart in the world of home fragrance. Every candle is crafted with 100% natural, plant-based soy wax sourced from ethical and renewable suppliers. This eco-friendly material burns cleaner and slower than traditional paraffin wax, releasing fragrances gradually over time for a more immersive experience.
The company also takes pride in its use of Welsh natural resources. Local botanicals, essential oils, and even elements like wildflowers and herbs are carefully incorporated into the fragrances, paying homage to the land that inspires them.
In addition, the brand’s packaging is fully recyclable, and the glass jars can be repurposed, making Favorite Candle a choice that is as kind to the planet as it is to the senses.
“For us, sustainability isn’t just a buzzword,” says Bagshaw. “It’s a responsibility. We want our customers to feel good about using our candles, knowing they’re supporting a brand that values the environment as much as they do.”
Crafting Scents with Purpose
Each Favorite Candle fragrance is a labor of love, designed to evoke specific moods and create the perfect ambiance for every occasion. Whether you’re seeking relaxation, energy, comfort, or nostalgia, there’s a candle to suit your needs.
Here are some of the standout scents in the collection:
1.Welsh Meadow: A fresh, floral blend of wildflowers and green grasses, inspired by the lush meadows of Wales in spring.
2.Slate & Sea: A mineral-rich, invigorating scent reminiscent of Welsh slate quarries and the salty sea air.
3.Honey & Heather: A warm, earthy fragrance featuring the sweet notes of Welsh honey and the gentle aroma of blooming heather.
4.Woodland Retreat: A grounding mix of oakmoss, cedarwood, and pine needles, capturing the essence of a peaceful Welsh forest.
5.Baked Bliss: A comforting aroma of freshly baked goods, inspired by the traditional kitchens of Wales.
These fragrances are more than just scents; they are experiences, crafted to transport you to the heart of Wales with every flicker of the flame.
The Art of Candle-Making
Every Favorite Candle is hand-poured in Wales, ensuring that no detail is overlooked. From the careful blending of fragrances to the precise pouring of wax, the process is a testament to craftsmanship and quality.
The use of soy wax also enhances the candle-burning experience. Because soy wax melts at a lower temperature than other waxes, Favorite Candles burn longer and more evenly. This slow, clean burn ensures that the fragrance is released gently over time, filling your home with a lasting and consistent aroma.
“Our candles are made to be burned and enjoyed,” says Bagshaw. “We want every moment spent with a Favorite Candle to feel like a little slice of luxury.”
Holistic Healing Through Scent
With her background in aromatherapy, Bagshaw brings a holistic perspective to her creations. Favorite Candle’s fragrances are designed not only to smell beautiful but also to promote emotional well-being.
“Fragrance has the power to uplift, calm, and comfort,” she explains. “Whether it’s easing stress with lavender, boosting energy with citrus, or creating a sense of warmth with vanilla, our candles are crafted to support your emotional health naturally.”
Lighting the Way to a Sustainable Future
As Favorite Candle continues to grow, Bagshaw remains committed to her vision of blending luxury with sustainability. Plans are underway to expand the product line, introducing new scents and formats while staying true to the brand’s Welsh roots and eco-conscious ethos.
“We’re constantly inspired by the beauty of Wales and the feedback from our customers,” Bagshaw says. “Every candle we create is a reflection of our passion for sustainability, craftsmanship, and the emotional power of scent.”
Bringing Wales into Your Home
At its heart, Favorite Candle is about more than just selling products. It’s about creating moments of joy, comfort, and connection. It’s about bringing the natural beauty and richness of Wales into homes around the world.
“When you light a Favorite Candle, you’re not just lighting a candle,” says Bagshaw. “You’re lighting a piece of Wales, a labor of love, and a source of happiness. We hope our candles become not just your favorite, but a part of your life.”
With its commitment to sustainability, its celebration of Welsh natural resources, and its dedication to creating fragrances that resonate on a deeply emotional level, Favorite Candle is lighting the way to a brighter, more fragrant future.
