Offr, a digital buying platform backed by Barclays, has partnered with website specialist PropertyStream to launch Transact, a white-labelled platform that enables estate agents to manage property transactions from initial enquiry to completion within their own branded websites.
The joint venture claims to offer an integrated response to the government’s consultation on digital reforms to the home buying process. Ministers earlier this year highlighted that the current system can take up to 170 days to reach completion, with a third of transactions falling through.
Platform capabilities
Transact enables agents to capture leads, qualify buyers, manage offers and automate communications. It provides buyers, sellers, landlords and tenants with secure online dashboards throughout the transaction process, covering enquiry management, offer handling and customer updates.
The platform also supports tenancy management, new homes sales and auction sales processes. It integrates with existing customer relationship management systems.
Robert Hoban, founder and chief executive at Offr, said: “With Offr, a full digital sale pack can be built and published in a secure data room ahead of a sale, giving registered buyers the certainty and transparency the new reforms are designed to deliver before they’ve even made an offer.”
Market context
The launch comes as the property sector faces pressure to digitise processes. The government has identified upfront information provision and digital identity verification as key solutions to reduce transaction times and fall-through rates.
Robin Arnold, founding partner at PropertyStream, said: “Estate agency websites have traditionally been built to generate leads, while the transaction itself has happened offline. We saw an opportunity to completely rethink that model.”
The platform’s development reflects broader trends in property technology, with digital tools increasingly targeting agent workflows. The timing coincides with recent improvements in mortgage market conditions, which could support transaction volumes.
The platform aims to standardise digital processes across sales, lettings and auction transactions, addressing what the companies describe as fragmented current practices in the estate agency sector.
