
Tucson Federal Credit Union (TFCU), an Arizona-based community-chartered credit union serving more than 52,000 members, has announced a new partnership with InvestiFi, a digital investing solutions provider, to bring embedded investment capabilities directly into its online banking platform.
Through the tie-up, TFCU members will be able to invest in stocks, ETFs, digital assets and stablecoins without leaving their existing digital banking environment. The integration is powered by InvestiFi’s InvestTech platform, which plugs into financial institutions’ existing infrastructure to offer in-app investment access.
Members will gain access to InvestiFi’s Guided Investing solution, which builds portfolios tailored to individual financial goals and preferences, as well as self-directed options covering stocks, ETFs and digital assets. Alongside these tools, InvestiFi will also make available a library of financial education resources to all TFCU members.
TFCU operates eight locations across Pima County, covering Tucson, Oro Valley, Sahuarita and the Greater Vail Area. With assets exceeding $925m, the credit union offers a broad range of financial products and services aimed at both individual members and small businesses.
InvestiFi is an InvestTech platform built specifically for credit unions and community banks, enabling trading directly to and from deposit accounts.
TFCU vice president of enterprise risk management Robert Maturo said, “Partnering with InvestiFi represents an exciting step forward in our commitment to delivering a more modern, seamless financial experience. We’re focused on pairing innovative technology with the education and support our members need to make confident financial decisions.
“Through this partnership, we look forward to introducing a wide variety of digital investing solutions within our trusted online environment that aligns with our members’ everyday banking experience. This will help us deepen relationships, drive greater engagement, and keep more assets within our ecosystem. We’re excited about the opportunity to continue delivering long-term value while meeting our members’ evolving financial needs.”
InvestiFi CEO Kian Sarreshteh said, “Community financial institutions are in a unique position to expand how they serve their members, and we’re proud to support TFCU as they take this next step. By embedding investing directly into the digital banking experience, they’re creating new opportunities for members to engage more deeply with their financial lives.”
“At InvestiFi, we’ve built our solutions to help credit unions like TFCU unlock new value from within their existing ecosystem. We’re excited to partner with them to deliver a more connected, intuitive experience that aligns with how today’s members expect to manage and engage with their money.”
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