Circa Resort & Casino, the D Las Vegas and Golden Gate Hotel & Casino reported that 75,000 Canadians have taken advantage of their “At Par” promotion since it was introduced last January.
The initiative, available through Aug. 31, gives Canadian guests USD $1 in value for every CDN $1 spent across participating gaming, hotel, beverage and entertainment offerings.
7,500 Hotel Room Nights Booked
This morning, it costs Canadians CDN $1.42 to buy USD $1.00.
The promotion has result in more than 7,500 hotel room nights and has generated over $15 million in slot coin-in, according to a statement released by the three properties.
Guests do not need to be staying at one of the three hotels to participate in eligible gaming, beverage or entertainment offers.
World Cup Watch Party
Tomorrow BarCanada at the D will be hosting an open-bar watch party for the Canada versus Morocco World Cup Round-of-16 soccer match where guests wearing Canada colors will receive the free open bar.
“The response from our Canadian guests has exceeded our expectations,” said Derek Stevens, owner and CEO of Circa, the D and Golden Gate, in a statement.
Stevens last January talked about bringing in the promotion as a way to counter the decline in Canadian travel to Las Vegas, part of what has been an overall boycott of travel to the U.S. and U.S.-made goods by many Canadians since U.S. President Donald Trump came to office, implementing a trade tariff policy against Canada, while making remarks about Canada becoming America’s 51st state.
U.S. Boycott
An Abacus poll released in January showed that a significant minority of those surveyed (33%) would think less of close friends or family members who travelled to the U.S. Younger Canadians were the most judgemental – nearly half of those aged 18 to 29 said they would think less of someone close to them who were vacationing in the U.S. That dropped among those aged 30 to 44 and fell further among those 45-59.
Last year, visits by Canadians to Las Vegas dropped off by 17.4%. That’s significant since Canada accounts for around half of Las Vegas’ foreign tourism. Overall, in 2025 there was a 7.5% year-over-year decline in Las Vegas tourist visits, the sharpest decline since 1970 (not including the pandemic period), when they began keeping records, according to Reuters.
Stevens said a way to counter the Canadian decline was to eliminate the impact of the currency exchange.
More Travel Incentives
Christopher Whyte, a travel agent with Freestone Travel, just outside Toronto, applauded the promotion.
“I expect you will get more takers on that,” he said. “Particularly among gamblers and travellers from Western Canada.
“I am not seeing much change in my client activity to Vegas,” he added. “Bookings to Europe and Asia are up significantly, as is travel within Canada. In the Canadian travel industry, there is a big increase in marketing by U.S. tourism destinations (including Las Vegas). I am getting a lot of marketing emails and incentives from different U.S. tourist bureaus (including Las Vegas), and many of these also include economic incentives (like par dollars). Too early to tell what impact that is having on overall volume, as some U.S. travel is highly seasonal.”
