Independent estate agency The Stow Brothers has opened its sixth branch at 292 Upper Street, Islington, expanding its footprint across North and East London.
The new office, designed by Rees Architects, features contemporary interiors with microcement walls, artisan clay tiles and voile curtains. The location holds personal significance for co-founders Kenny and Andrew Goad, whose great-grandfather previously operated a jewellery business on Upper Street.
“We’ve been looking forward to opening our doors in Islington for a long time,” the brothers said. “There’s also something very special about opening on Upper Street, where our great-grandfather once had his jewellery business.”
Branch management
The Islington office will be led by Sales Branch Manager Russell Gooden and Lettings Branch Manager Ashley Mitson. The opening was marked by a launch event attended by local businesses, residents and artists, featuring an exhibition curated by artist Gisli Bergman.
The expansion comes as estate agencies navigate shifting market conditions in the UK property sector, with firms continuing to invest in physical presence despite digital transformation across the industry.
Studio.Build developed a launch campaign for the office, which included a commissioned poem and print and digital communications to introduce the agency to the Islington market.
Agency background
Founded in Walthamstow in 2014 by Kenny and Andrew Goad, The Stow Brothers operates six offices across North and East London. The agency provides residential sales, lettings, property management and new homes services, with a focus on creative property marketing and photography.
The opening follows similar expansion activity by other London agencies as firms position themselves in key residential markets across the capital.
