By Kingsley Adegboye
For many Nigerians, owning a piece of land remains an important step towards building long-term financial security, but rising property prices and the high cost of entry into the real estate market continue to make ownership difficult for many prospective home owners.
Against this backdrop, Realty Boss Assets Limited, a subsidiary of Ace Real Estate, is promoting a model aimed at making land ownership more affordable, accessible and achievable for ordinary Nigerians through its Obafemi Royal City development in Obafemi Owode LGA, Ogun State.
Located in the rapidly developing Obafemi Owode axis, Obafemi Royal City is positioned as part of Realty Boss Assets Limited’s broader vision of simplifying the process of property ownership. Rather than requiring prospective homeowners and investors to wait until they can afford large property investments, the company’s approach is centred on enabling people to start small by securing land and developing it when they are financially ready.
According to Stephen Adebayo, CEO of Realty Boss Assets Limited, the company’s philosophy is built around removing some of the barriers that prevent Nigerians from entering the property market. “Our bigger vision is to make real estate ownership simple, accessible and affordable for everyone. We believe people should be able to start from where they are, secure a piece of land and build their dream property when they are ready,” he said.
The Obafemi Owode area is also attracting attention as development continues to expand from the more established parts of Ogun State and the wider Lagos-Ogun corridor. Increased interest in emerging locations has made land in developing communities an option for individuals looking beyond the increasingly expensive property markets closer to Lagos. For buyers, early ownership in such locations can provide an opportunity to secure land before further development potentially changes the cost and character of the area.
Beyond the investment dimension, Realty Boss is presenting land ownership as a practical pathway to personal development and future security. The idea is that buyers do not necessarily need to have the financial capacity to construct a complete house immediately. Prospective buyers can secure a plot at Obafemi Royal City from ₦450,000 for the land value, providing an accessible starting point for individuals who want to begin their journey towards property ownership without waiting until they can afford to build a complete home.
Adebayo said this approach reflects the realities faced by many Nigerians who aspire to own property but may not have access to substantial capital at once. “Real estate should not be something that only a small section of society can participate in. We want to give the average Nigerian an opportunity to own land, start small and gradually build towards the property they want,” he said.
The development therefore reflects a broader shift in the Nigerian property market, where affordability, flexible entry points and access to emerging locations are increasingly important considerations for prospective landowners. For individuals who may not be ready to purchase or construct a completed home, securing land can represent an earlier and potentially more manageable entry into property ownership.
With Obafemi Royal City, Realty Boss Assets Limited is seeking to reinforce the message that property ownership can be a gradual journey rather than an achievement that requires a large upfront investment. Its vision places accessibility at the centre of the conversation, encouraging Nigerians to consider securing land today and building when they are financially prepared.
