Robinhood’s brand health has strengthened; what does its customer base look like in 2026?
It makes sense, then, that Consideration has moved in the same direction. The share of U.S. adults who would consider Robinhood when next looking for an investment provider has doubled, from about 4% at the start of the observation period to around 9% recently.
Who are Robinhood’s customers in 2026?
To put Robinhood’s customer profile in context, we can compare it with two contrasting investment platforms – Fidelity and Webull.
Fidelity serves as a useful benchmark for a large, established provider with a broad mainstream customer base, while Webull offers a closer digital-first comparison, given its stronger focus on self-directed investing and app-based trading. Together, they provide two reference points for understanding where Robinhood’s audience sits within the wider investment market.
Millennials make up 42% of Robinhood customers and Gen Z another 17%, meaning close to six in ten (59%) belong to these two generations. While it is a similar picture with Webull (60%), it is lower among Fidelity customers (43%).
