Verona Frankish, CEO of Yopa, Simon David, group CEO at Thomas Legal & Equilaw and Daniel Daggers, founder of DDRE Global, have all joined as advisers.
BestAgent has brought property leaders together to back founder Charlie Lamdin’s mission to fix Britain’s home-moving process.
Verona Frankish, CEO of Yopa, Simon David, group CEO at Thomas Legal & Equilaw and Daniel Daggers, founder of DDRE Global and star of Netflix’s Buying London, have all joined as advisers.
They join Rory Sutherland (pictured), vice chairman of Ogilvy & Mather UK for 20 years and now president emeritus Ogilvy Consulting, who will support BestAgent as both an adviser and investor.
This is alongside Alex Groundwater, former programme director for FT, Sony, Cisco and The Crown Estate, Jo Henry, property acquisition and operations specialist at Jess Simpson Property Search and Stoneacre Advisors, Andrew Tillard, founder of Animos LLP, and Nick Armstrong, retired partner at Charles Russell Speechly.
Lamdin said: “Britain isn’t short of property websites or estate agents. What we’re short of is completed moves.
“One in three agreed sales falls through and those that survive take months to complete.
“A huge part of the problem is that the system rewards people for winning listings, generating leads and processing their individual part of the transaction, rather than getting somebody successfully moved.
“One of the most important decisions a seller makes is choosing their estate agent, so that’s where we start.
“Find Your Agent lets sellers hear directly from local agents and choose the person they trust to get them moved. Agents can’t buy their way to the top and only the agent who wins the instruction pays.”
He added: “We’re not trying to replace good estate agents, quite the opposite. We want to make the good ones easier to find and create a marketplace where delivering a better result is rewarded.
“Verona, Simon, Daniel and Rory all bring very different perspectives to that challenge. They understand the industry, business, technology and, crucially, how people make decisions.
“Having that breadth of experience around the table will be invaluable as we build something designed to fundamentally change the experience for movers and agents for the better.”
